Hard Rock Café & Nickelodeon initiates ‘Christmas Toy Drive’ in the city for little underprivileged children.

Mumbai, December, 2010 –The season of love, joy, peace & goodwill is just around the corner! Keeping with the spirit of Christmas, Hard Rock Cafe (HRC) and one of the India’s most watched children’s channels, ‘Nickelodeon,’ invite one and all to join their association on a Christmas Toy drive that will light up the lives of little underprivileged children.

Hard Rock Cafes Mumbai shall open their doors to donations of toys from the 12th to 20th December 2010, which guest can send to the cafe.

Speaking on the occasion, Amit Keswani V.P. Sales, Marketing & retail, JSM Corp Pvt Ltd says says;”During this festive season our aim is to bring smiles to children who live in underprivileged conditions. This year we have been very lucky to associate with Nickelodeon to help us promote this initiative. We are hoping our regular patrons will join us and contribute during this festive season.”

Speaking on the occasion, Somika Basu of Teach for India, “We are excited about the upcoming Christmas event at Mumbai’s Hard Rock Cafe. It promises to be a great opportunity for 100 of our children in Teach for India schools to interact with one another and their teachers outside of their school campuses, with the sole purpose of having fun in a new environment”

So get into the groove with Hard Rock Café Mumbai to make a memorable Christmas by giving and experiencing the spirit of Christmas season at the Café!

Notes to the Editor:

About JSM Corporation Pvt. Ltd. (JSM)

A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of twelve outlets including some of India’s most successful and well known independent restaurants. From the super premium lux- lounge Shiro, with its signature high ceilings, grand statues and award winning Asian cuisine to the world renowned Hard Rock Café and California Pizza Kitchen. JSM restaurants are known for their unique designs and uncompromising standards. JSM, through its subsidiaries, is the exclusive master franchisee for Hard Rock Café, California Pizza Kitchen and Trader Vic’s across India, and remains committed to its vision – Let Us Entertain You! For more information on JSM, visit www.jsmcorp.in

About Hard Rock International

With a total of 169 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya,

Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About Teach for India

Teach for India is a nationwide movement of outstanding college graduates and young professionals who will commit two-years to teach full-time in under resourced schools and who will become lifelong leaders working from within various sectors toward the pursuit of equity in education.

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